At the beginning of seventies of 20th century Tim Gallwey wrote a book “The Inner Game of Tennis”. The book speaks about the importance of mental/emotional preparedness of the player. Why emotional/mental preparation? Because that’s exactly the factor which determines who wins. Gallwez became initiator of new and still coveted way of proffesionals’development.

During the nineties of 20th century coaching, together with IT, is becoming the fastest developing field in the world. However, coaching approach is not only privilege of athletes, CEO, Fortune 500 managers. 

Coaching is about psychology. But what psychology? Not every psychological stream is suitable for coaching because different psychological stream approach differently to client, his values, motivation, believes, to process development and growth. Well chosen coaching approach can vitally influence fulfillment of clients’, organizations’, expectations a aims.


Performance coaching

As the title outlines, the aim is first of all to fulfill partial aims leading to achieve higher quality and quality of productivity/effectiveness of work. These aims are achieved by use of new abilities and behavior. The example could be coaching which helps client to use knowledge which he gained during training, increase of presentation skills etc. Performance coaching is oriented outside to clients’ surroundings.

Developmental coaching

This is about discovering and following change in the sphere of clients thinking, understanding, changes in decision making process and other mentally-emotional spheres. Outcome is not that much the stress on increase in working productivity or change in behavior from outside point of view but more about the inner development and growth of client. The example could be freshly nominated manager on position which doesn’t fit him, or he doesn’t identify with. Or the business representative which participated at the training of sales abilities development and is not identified with his role. 

Transformational coaching

Coaching with the aim of transformational change leads client to higher spheres such as vision, change of values, mission, purpose, … Outcome is usually a progress in how does the client perceive himself, his job, surroundings, actually the life around him as a whole.


Coaching focused on development in private life

Focused on balance between private life and career, defining aims, relationships. 

Executive coaching

Executive coaching is focused on development of individuals’ coaching abilities, management, leadership, negotiating and presentation skills, work relationships development, providing constructive feedback.

Relationship coaching

During the development of every relationship, working, partner or friendly, we are coming through predictable phases. Knowledge of those phases will provide you some kind of map/tool with which you can determine where in the relationship are you at the moment, how did you get there and how to move where in the relationship you want to be. Relationship coaching helps effectively handle the difficulties and wiles of each phase.

Leadership coaching

No-one was born as a leading person. You don’t become leader from day to day. Leadership is a process with the basic principle to positively influence life of others. 

After-training coaching 

This type of coaching helps individual/participant to transfer new abilities gained at training to practice. The outcome is application of important and key abilities in shorter time. More effective use of clients’ investment.